uwishunuª partnered with The Westin Philadelphia for the Hip Hotel Room Makeover of room 414. The project called on nearly 30 of the most creative minds in the Philadelphia design communityÑinterior designers, printmakers, luminaries, textile artists and accessories designers, to name a fewÑto create the ultimate Philadelphia overnight experience. From paintings and custom lighting by local artists, to organic soaps and shampoos created locally and sold in city storefronts, every element of the uwishunuª room reflects authentic Philadelphia. uwishunuª is a tourism initiative created by the Greater Philadelphia Tourism Marketing Corporation (GPTMC) and funded by the City of Philadelphia to provide an insiderÕs look at the cityÕs dining, drinking, nightlife, active pursuits and culture.