The annual NFL Experience will be held at the Moscone Center in San Francisco In addition, Super Bowl City will open on January 30 at Justin Herman Plaza on The Embarcadero, featuring games and activities that will highlight the Bay Area’s technology, culinary creations, and cultural diversity. More than 1 million people are expected to attend the festivities in San Francisco during Super Bowl Week.
In addition, there are $2 million worth of other ancillary events, including a parade down Santa Clara’s Great America Parkway that will cost $1.2 million, a week-long event at the Santa Clara Convention Center, a beer, wine and food festival at Bellomy Field at Santa Clara University, and a pep rally. A professional fundraiser will aide in finding business sponsors and individual donors, but still may need the city council to help fund the event. Additional funding will be provided by the city council, which has announced plans to set aside seed funding for the event.
For the first time, the Super Bowl 50 Host Committee and the NFL have openly sought disabled veteran and lesbian, gay, bisexual and transgender-owned businesses in Business Connect, the Super Bowl program that provides local companies with contracting opportunities in and around the Super Bowl. The Super Bowl 50 Host Committee has also vowed to be the most giving Super Bowl ever, and will dedicate 25 percent of all money it raises for philanthropic causes in the Bay Area. The host committee has already raised over $40 million through sponsors including Apple, Google, Yahoo!, Intel, Gap, Chevron, and Dignity Health.